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Branding for Arts & Cultural Organizations

April 13, 2015 @ 10:00 am to 4:00 pm


Creating compelling brand positioning

Branding positioning is an important part of strategic marketing today and is used successfully by the world’s leading marketers. This workshop uses a proprietary positioning process that leverages your creativity and your understanding of your business or organization to articulate distinctive benefits that will help you discover what differentiates your brand in the marketplace.

This  workshop will help you understand what makes your company or organization’s brand unique and how to position it to your best customers and potential customers.

During the six hours, you will:

  • Identify your best target customers/audience
  • Create a unique value proposition or your organization or business that will resonate with your target customers, unlocking growth
  • Develop marketing tactics that will activate your positioning

This Interactive Workshop is designed for artists and arts organizations, not-for-profits and for profits in the creative sector. You are encouraged to bring multiple members of your team.

REGISTER NOW on Eventbrite

Instructor Spotlight: Shelley Black

Shelley Black_profile

Shelley Black is a marketing and communications consultant, and the head of Shelley M Black + Associates. She creates business growth strategies and marketing solutions for multinational clients. Shelley’s passion is to unlock the creative potential of people and organizations so that they can innovate routinely. Shelley is a hands-on, results-driven expert who works with clients seeking to identify, develop and commercialize opportunities with the highest growth potential for their products, brands and categories. This includes finding better ways to delight existing customers with exceptional customer experience and attract new customers.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.



Studio 106
180 Shaw St
Toronto, ON Canada


Artscape Youngplace