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Desktop Publishing with InDesign

Presented by Paul Kelly, Camp Tech | Stop making your posters, postcards and brochures in Microsoft Publisher! Learn to use the software that pro designers use – Adobe InDesign. In this introductory level class, Adobe Certified Expert instructor Paul Kelly will teach you how to make a double-sided postcard using InDesign. You’ll discover how to bring in graphics, format text, and export a PDF file that’s ready to send to the printer. After this fun and interactive class, you’ll be able to produce your own professional-quality print material.

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Paul Kelly has been teaching for almost 20 years and has been an Adobe Certified Expert in Photoshop, Illustrator and InDesign for all versions of the Adobe Creative Suite (ie. since 2004). When not training, Paul stays actively involved in layout, design and production, freelancing in a wide range of settings, keeping up to date with the way these programs are being used in the industry today.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

But Don’t I Need a Storyboard?

Developing video concepts

Presented by Mary Daniel | Before the storyboard, before the script ( if you even need them),  before the proposal even, you need a strong and clear idea of what you want to make, why, for whom and to what end. This workshop is for people who want to make some kind of promotional video, are reluctant to hand over the conceptualizing to an outside contractor, but lack confidence in their ability to come up with an idea, given their limited video production experience.

Working in small groups you’ll learn to translate a personal, company. or organizational philosophy into a envisionnable and proposable video – one that takes into account target audience, viewing context, perspective, structure, style, message/theme, aim, and intended impact. An exercise you can then take home and apply either in whole to your own needs, or in part as a way to communicate core needs to outside contractors.

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Mary J. Daniel is a media artist, educator and consultant, with an MFA in film and video and a talent for demystifying technology through creative analogy. A veteran producer, director, writer, shooter and editor of everything from award-winning no-budget videos, through documentaries, to feature films, she has an unusually comprehensive understanding of different video production practices. She has taught at Purdue, Emily Carr University of Art + Design and Sheridan, and is currently facilitating a film mentorship program for women.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

Resilience

Bounce back better in the face of adversity

Presented by Andrew Soren | We face roadblocks every day in the work we do. While we can’t always control what challenges we’ll face, we can get better at how we react to them.   Resilience is a hot topic these days, but popular culture is just catching up to what psychologists have been studying for decades.  This research has explored why some people (children, soldiers, employees) are seemingly invincible to adversity, and how this “ordinary magic” can be learned by anyone. This hands-on workshop will give you skills and tools to bounce back better in the face of adversity. You’ll uncover your strengths and learn how to use them as your protective shield. You’ll learn tried, tested and true techniques for disputing your inner saboteurs. You’ll learn simple strategies for injecting more hope, optimism and confidence into the work that you do every day.

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Andrew Soren is a leadership coach and consultant. He teaches as part of the University of Pennsylvania’s renowned Master of Applied Positive Psychology program. Andrew works for BMO Financial Group and is accountable for leadership strategies, with a focus on high performance culture and employee engagement. He has worked in the corporate and non-profit sectors spanning the performing arts, philanthropy, corporate marketing and sponsorship, leadership development, culture change, coaching, talent management, and applied positive psychology.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

The Art Hustle: How to build a career as an artist

Presented by Marisol Fornoni, Joint Development | “We learn from failure, not from success!” In our workshops, established artists share the failures and successes of building their careers as artists. We believe failure is key to success. Our fabulous panel of artists will share insight on how they started off and provide practical tips to participants. Be prepared for an interactive and fun series that will leave you with valuable information with which to build your own career as artist.

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Marisol Fornoni is a consultant with Joint Development (JDC). JDC is founded on the principles of sustainable and conscious change, and is an agency that provides practical and creative solutions to crystalize, grow and share socially-driven projects. JDC is interested in having discussions that inspire and provide practical steps for individuals to reach their dreams and make change.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

Costing, Pricing & Selling, Part 1

From Maker to Making a Living

Presented by Jacqueline Sava, Soak Wash | Understanding numbers is key to business growth. We will help you analyze your products to maximize both revenue and profit. | Take both classes (Part 1 and Part 2 on February 9) for a combined price of $175…a savings of $20.

Do you ever feel like your financial entrepreneurial skills are not up to par with your creative instinct? Do you wish there had been just one pricing class at art school? Learn about how to analyse the costs associated wtih your products and set selling prices for profit. You’ll leave understanding the numbers side of your business.

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Do you ever wish there had been just one business class at school? Are you facing more questions than answers related to your craft business? Jacqueline Sava did. Fast forward 15 years, Sava, post BFA and MBA, now leads workshops designed for craftspeople, about transitioning from maker to making a living.  In this panel we will talk to business leaders who’ve transitioned from Maker, to Making a Living. From balancing personal and business goals, to financial planning and strategies, it’s always inspiring to hear real life stories of how creative endeavors become successful businesses. She’s also the Director of Possibilities for Soak Wash Inc.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

12 Steps to Getting Your Video Footage Out of Amateurville (Part II)

Presented by Mary Daniel | The second of a two-part set of participatory workshops designed to give beginners basic technical competency with shooting reasonably professional-feeling video.

Building on the skills and principles covered in Part One, Part Two develops your understanding of how to shoot technically sound — with practice, even professional quality– footage in situations (interviews, events, performances…) where artificial light dominates and/or where sync-sound is involved. The morning session covers the need-to-know fundamentals of how to set exposures and audio levels manually and—because poor audio is a guaranteed mark of amateurism—of working with external microphones.

In the afternoon participants will apply the principles learned in the morning to particular shooting situations.

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Mary J. Daniel is a media artist, educator and consultant, with an MFA in film and video and a talent for demystifying technology through creative analogy. A veteran producer, director, writer, shooter and editor of everything from award-winning no-budget videos, through documentaries, to feature films, she has an unusually comprehensive understanding of different video production practices. She has taught at Purdue, Emily Carr University of Art + Design and Sheridan, and is currently facilitating a film mentorship program for women.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

Marketing Your Creativity

Marketing Your Creativity: A primer on creating a successful content marketing strategy

Presented by Susan Sommers | This interactive, information-packed workshop provides artists and arts-focused organizations with innovative tools and strategies to market successfully. It is designed to increase your credibility, visibility and bottom line. Discover cost-effective ways to develop a long-term offline marketing strategy and plan and leave with a one-year Marketing Strategy Outline, customized to your business or organization.

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Susan Sommers co-authored a book, Handmade in Ontario, and wrote weekly arts columns for The Globe and Mail and The Toronto Star. She was the Editor for the Ontario Crafts Council and has designed marketing and media campaigns and workshops for Artpark, Visual Arts Ontario, Artscape and Gallery One. Susan is also the author of three successful Canadian books on marketing and media relations and have taught courses through University of Toronto, Continuing Studies, since 1991.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

The Power of Data

The Power of Data: Communicating your impact

Presented by Nordicity | This workshop will help creative business owners and creative and cultural sector not-for-profit organizations understand how to harness the power of data (both quantitative and qualitative) to measure and track outcomes more effectively – be that for individual projects and initiatives, or at the organization-level. From basic indicators and tracking tools to more detailed cultural and economic impacts, attendees will exit this primer session with a stronger understanding of:

  • Motivations for capturing data;
  • Simple tools and tips for tracking and gathering data;
  • Ways to translate data into meaningful insights both internally and for private and public funders.

The workshop is relevant to growth-oriented creative and cultural organizations, businesses, or industry associations seeking to reinforce current approaches to data tracking and impact analysis or seeking new ways to demonstrate value to funders and patrons. // The format will include a brief lecture, followed by an expert panel and Q&A.

Expert Panelists:

  • Kathryn Townshend, Ontario Arts Council’s Director of Research, Policy and Evaluation;
  • Dan Wilson, Ontario Trillium Foundation’s Director of Strategy and Performance; and,
  • Kerry Swanson, Toronto Arts Council’s Partnerships and Evaluation Officer

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Register before Jan 10th to receive 50% off your ticket (enter promo code: NORDICITY) 

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Nordicity is a leading consultancy specializing in policy, strategy, and economic analysis in the media, creative and information and communications technology sectors. Its analytical expertise helps governments make better policy, industry sectors develop and communicate value, and the private sector make investment decisions. Nordicity does business assessments in digital media, screen-based properties, ICT and the cultural industries, and regularly runs workshops and lead panel discussions about subjects relevant to the creative community as a whole.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

12 Steps to Getting Your Video Footage Out of Amateurville (Part I)

12 Steps to Getting Your Video out of Amateurville (Part 1)

Presented by Mary Daniel | Are you expected to produce video content even though you have no video production training? Or avoiding video even though an obvious fit for your business? Can’t really justify the cost of hiring a pro to deal with your relatively simple needs?  But hesitate to use your own footage for fear it might taint your brand with amateurism?

The first of a two-part set of practical workshops designed to give beginners basic competency with shooting professional-feeling video, Part One will get you to where you can feel confident that your visuals aren’t screaming ‘amateur.’ Includes hand-holding, composition, and focusing techniques and an exercise to help you grasp what’s going on when auto-exposure gives you weird and unexpected results. In the afternoon you’ll have the chance to practice what you’ve learned with your own camera (phone just fine), and to extend your understanding of composition beyond the nuts and bolts.

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Information About Instructor:

Mary J. Daniel is a media artist, educator and consultant, with an MFA in film and video and a talent for demystifying technology through creative analogy. A veteran producer, director, writer, shooter and editor of everything from award-winning no-budget videos, through documentaries, to feature films, she has an unusually comprehensive understanding of different video production practices. She has taught at Purdue, Emily Carr University of Art + Design and Sheridan, and is currently facilitating a film mentorship program for women.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

Clearly Competent

Clearly Competent: Do you really have what it takes?

Presented by Keiron Lyn | Often we are intrinsically aware of our artistic interests/abilities and attempt to jump full speed ahead right into the pool. Many of us don’t recognize the importance of knowing what we’re getting into before we make that leap! This workshop will give participants a clear picture of the basic skills, processes and personal characteristics required to represent and advocate for themselves as independent artists. Participants will also have the opportunity for a brief Q&A with an artists’ manager currently working within the industry. Although the workshop will concentrate on a music industry model, the concepts demonstrated are relevant and applicable to independent artists of any genre who are seeking information on self management.

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Kgnu Linx is an artists’ consultation agency providing strategic planning, administrative resources and networking opportunities to systemically marginalized arts creators seeking ways to better enhance their independence and sustainability.
Musician, artist, activist, and business administrator Keiron Lyn offers 20 years of DIY experience; as well as arts-business certification from Work In Culture, Ryerson University, and George Brown College.  She’s a member of the Cultural Human Resources Council and an active participant in community-based arts development.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.