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Make it Work: Creative project development | Part 3

Part 3 – Execution and Accountability

Presented by Bandana Singh, Culture Leap | This workshop allows aspiring creative project-makers and culture-makers to set aside time in their busy schedules to focus on project planning and execution, making their own creative practice a priority. The three part series consists of a monthly meeting with Culture Leap in a small group environment. The group will support each participant in compiling tools they’ll need to develop and execute their project. Each session begins with a facilitated welcoming exercise along with small group project exchanges. The main workshop activity involves building a basic project charter for each participant’s creative project.   The charter involves mapping resources (funds, networks, venues, supplies) with major milestones, listing achievable tasks, and establishing a personal reward system. Each charter will be reviewed through the series and will act as an action map. Participants have the option to enter project milestones into cloud management software so they can remain accountable to their charter online.

Purchase all 3 sessions and save. 

  • Make it Work, Part 1: Project Ideas and Intentions
  • Make it Work, Part 2: Action Building
  • Make it Work, Part 3: Execution and Accountability

$35 each class or take the whole course for $90 – a savings of $15. Visit Culture Leap’s Eventbrite page to purchase.

*Culture Leap is committed to making its workshops as accessible as possible. Please feel free to be in touch with our team to learn about possible alternate negotiated rates. 

Registration:

Information About Instructor:

Culture Leap is a collective of artists, creative professionals, and culture-makers who together form a productivity incubator. They have project planning and development experience spanning publishing, music, commercial television, advertising and non-profit sectors. Members of Culture Leap facilitate project and personal achievements by fostering an environment of acceptance, encouragement, and accountability.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

Branding for Arts & Cultural Organizations

Creating compelling brand positioning

Branding positioning is an important part of strategic marketing today and is used successfully by the world’s leading marketers. This workshop uses a proprietary positioning process that leverages your creativity and your understanding of your business or organization to articulate distinctive benefits that will help you discover what differentiates your brand in the marketplace.

This  workshop will help you understand what makes your company or organization’s brand unique and how to position it to your best customers and potential customers.

During the six hours, you will:

  • Identify your best target customers/audience
  • Create a unique value proposition or your organization or business that will resonate with your target customers, unlocking growth
  • Develop marketing tactics that will activate your positioning

This Interactive Workshop is designed for artists and arts organizations, not-for-profits and for profits in the creative sector. You are encouraged to bring multiple members of your team.

REGISTER NOW on Eventbrite

Instructor Spotlight: Shelley Black

Shelley Black_profile

Shelley Black is a marketing and communications consultant, and the head of Shelley M Black + Associates. She creates business growth strategies and marketing solutions for multinational clients. Shelley’s passion is to unlock the creative potential of people and organizations so that they can innovate routinely. Shelley is a hands-on, results-driven expert who works with clients seeking to identify, develop and commercialize opportunities with the highest growth potential for their products, brands and categories. This includes finding better ways to delight existing customers with exceptional customer experience and attract new customers.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

 

Make it Work: Creative project development | Part 2

Part 2 – Action Building

Presented by Bandana Singh, Culture Leap | This workshop allows aspiring creative project-makers and culture-makers to set aside time in their busy schedules to focus on project planning and execution, making their own creative practice a priority. The three-part series consists of a monthly meeting with Culture Leap in a small group environment. The group will support each participant in compiling tools they’ll need to develop and execute their project. Each session begins with a facilitated welcoming exercise along with small group project exchanges. The main workshop activity involves building a basic project charter for each participant’s creative project. The charter involves mapping resources (funds, networks, venues, supplies) with major milestones, listing achievable tasks, and establishing a personal reward system. Each charter will be reviewed through the series and will act as an action map. Participants have the option to enter project milestones into cloud management software so they can remain accountable to their charter online.

Purchase all 3 sessions and save. 

  • Make it Work, Part 1: Project Ideas and Intentions
  • Make it Work, Part 2: Action Building
  • Make it Work, Part 3: Execution and Accountability

$35 each class or take the whole course for $90 – a savings of $15. Visit Culture Leap’s Eventbrite page to purchase.

*Culture Leap is committed to making its workshops as accessible as possible. Please feel free to be in touch with our team to learn about possible alternate negotiated rates. 

Information About the Instructor

Bandana Singh is part of Culture Leap, a collective of artists, creative professionals, and culture-makers who together form a productivity incubator. They have project planning and development experience spanning publishing, music, commercial television, advertising and non-profit sectors. Members of Culture Leap facilitate project and personal achievements by fostering an environment of acceptance, encouragement, and accountability.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

Cancelled: Creating Great First Impressions

Please be advised this workshop has been CANCELLED.

Project a world-class business image

Presented by Anne Wootten | We all know that there is no second chance at creating a first impression. Etiquette alone won’t get you the deal, but it WILL give you that extra edge that will make the difference between you and others competing for limited funding dollars.

Creating Great First Impressions and A World Class Business Image will empower you to present yourself with confidence and authority.

Cost Effective Web Presence and DIY Social Media

Presented by Chris Williams of Fuse Chamber Inc. | Website and Social Media presence are now considered essential for every brand.   For artists, building an audience for your creativity is no different than building a devoted team of followers for a major brand of automobile, sportswear, or cleaning product.  Fortunately, getting an impactful, informative site is within reach of every budget and skill level.  Keeping customers engaged with Facebook, Twitter, Instagram, Tumblr and Pinterest is not only easy – it’s completely free.   This workshop will show you the techniques that the biggest names use to get and keep your fans’ attention.

Registration:

Information About Instructor:

Chris Williams is a performing and recording artist who also enjoys a career in business as a consultant and entrepreneur. He has spoken on the topic of Business Skills for Creatives, (including self-confidence) for Enterprise Toronto. He has been a trainer, guitar instructor, business and community leader, and sports coach while balancing a career as project manager and business owner. Chris currently serves as the Board Chair for Shakespearience Performing Arts.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

Stronger Together

Developing a structure for a shared service initiative

Presented by Nordicity | This workshop will educate creative industry stakeholders to how shared services can help them to achieve core goals. With an informative seminar providing information on shared services as well as best practices, “Stronger Together” will teach creative industry professionals how to make sense of the world of besieged donors, overtaxed corporations and belt-tightening governments.

New digital technology has enabled the automation of some administrative tasks and remote services are now routine. Today the cloud is a reality and mobile personal communications are “everyday.” In this environment, there is the potential to attain enhanced organizational productivity, knowledge sharing, cost savings and other efficiencies though the introduction of shared services between like-minded organizations, such that more time can be focused on content creation, programming and other core mandates.

Confirmed panelists include:

  • Mark Jamison, CEO, Magazines Canada
  • Diane Davy, Executive Director, WorkInCulture (Co-developers of SpaceFinder Toronto)
  • Terry Kyritsis, President and CEO, OECM

Registration:

Information About Instructor:

Nordicity is a leading consultancy specializing in policy, strategy, and economic analysis in the media, creative and information and communications technology sectors. Its analytical expertise helps governments make better policy, industry sectors develop and communicate value, and the private sector make investment decisions. Nordicity does business assessments in digital media, screen-based properties, ICT and the cultural industries, and regularly runs workshops and lead panel discussions about subjects relevant to the creative community as a whole.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

Make it Work: Creative project development | Part 1

Part 1 – Project Ideas and Intentions

Presented by Bandana Singh, Culture Leap | This workshop allows aspiring creative project-makers and culture-makers to set aside time in their busy schedules to focus on project planning and execution, making their own creative practice a priority. The three part series consists of a monthly meeting with Culture Leap in a small group environment. The group will support each participant in compiling tools they’ll need to develop and execute their project. Each session begins with a facilitated welcoming exercise along with small group project exchanges. The main workshop activity involves building a basic project charter for each participant’s creative project. The charter involves mapping resources (funds, networks, venues, supplies) with major milestones, listing achievable tasks, and establishing a personal reward system. Each charter will be reviewed through the series and will act as an action map. Participants have the option to enter project milestones into cloud management software so they can remain accountable to their charter online.

Purchase all 3 sessions and save. 

  • Make it Work, Part 1: Project Ideas and Intentions
  • Make it Work, Part 2: Action Building
  • Make it Work, Part 3: Execution and Accountability

$35 each class or take the whole course for $90 – a savings of $15. Visit Culture Leap’s Eventbrite page to purchase.

*Culture Leap is committed to making its workshops as accessible as possible. Please feel free to be in touch with our team to learn about possible alternate negotiated rates. 

Registration:

Information About Instructor:

Bandana Singh is part of Culture Leap, a collective of artists, creative professionals, and culture-makers who together form a productivity incubator. They have project planning and development experience spanning publishing, music, commercial television, advertising and non-profit sectors. Members of Culture Leap facilitate project and personal achievements by fostering an environment of acceptance, encouragement, and accountability.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

Creating Great First Impressions

Project a world-class business image

Presented by Anne Wootten | We all know that there is no second chance at creating a first impression. Etiquette alone won’t get you the deal, but it WILL give you that extra edge that will make the difference between you and others competing for limited funding dollars.

Creating Great First Impressions and A World Class Business Image will empower you to present yourself with confidence and authority.

Topics include:

  • Networking: How to make an Entrance and Work the Room
  • Handshaking: the Ultimate Greeting
  • Presentation Skills
  • Technology Etiquette
  • Ace-ing the Interview
  • Successful Business Entertaining
  • Host and Guest Duties
  • The Business Wardrobe: Refining your Professional Image.

These sessions are conducted in a safe, practical and enjoyable environment.

Information About the Instructor:

Anne Wootten is a certified Corporate Etiquette and International Protocol Consultant. She received her training and certification from the Protocol School of Washington. Her unique approach to teaching stems from a three decade career as a director and choreographer in the entertainment industry. She has directed and coached internationally known theatre, film and television performers and she brings her attention to detail to her services as a Protocol, Etiquette and Business Image Consultant.
Selling Creativity to Corporations

Presented by Randy Sabourin, Co-President, e-roleplay | There are three basic approaches to generating corporate revenue from creative talents. First, approach the corporation with your hand out. Second, exchange your artistic profession for a job in a corporation and adapt. Third, present your creativity to corporations in a way that maintains your art generates revenue and solves problems. This workshop focuses on how corporations function and breaks down the process of creating your Value Proposition, Value Statement and understanding how a sales process really works.

Most artists approach selling their work from their own perspective, however, corporations purchase value from their perspective, the divide is the opportunity. This workshop will also offer insight on how corporations make buying decisions and how artists can take advantage of that process.

Topics:

  • Understanding how a corporation works
  • Creating your Value Proposition & Value Statement
  • The Selling Process
  • People buy from People – the Value of Relationships & Politics

Registration:

Information About Instructor:

Mary J. Daniel is a media artist, educator and consultant, with an MFA in film and video and a talent for demystifying technology through creative analogy. A veteran producer, director, writer, shooter and editor of everything from award-winning no-budget videos, through documentaries, to feature films, she has an unusually comprehensive understanding of different video production practices. She has taught at Purdue, Emily Carr University of Art + Design and Sheridan, and is currently facilitating a film mentorship program for women.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

Pricing, Costing and Selling, Part 2

From Maker to Making a Living

Presented by Jacqueline Sava, Soak Wash | Understanding numbers is key to business growth. We will help you analyze your products to maximize both revenue and profit. | Take both classes (Part 1 on February 2 and Part 2) for a combined price of $175…a savings of $20.
Do you ever feel like your financial entrepreneurial skills are not up to par with your creative instinct? Do you wish there had been just one pricing class at art school? Learn about how to analyse the costs associated with your products and set selling prices for profit. You’ll leave understanding the numbers side of your business.

Registration:

Information About Instructor:

Do you ever wish there had been just one business class at school? Are you facing more questions than answers related to your craft business? Jacqueline Sava did. Fast forward 15 years, Sava, post BFA and MBA, now leads workshops designed for craftspeople, about transitioning from maker to making a living.  In this panel we will talk to business leaders who’ve transitioned from Maker, to Making a Living. From balancing personal and business goals, to financial planning and strategies, it’s always inspiring to hear real life stories of how creative endeavors become successful businesses. She’s also the Director of Possibilities for Soak Wash Inc.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.