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Photoshop for Beginners

Presented by Paul Kelly, Camp Tech | Do you wish your images looked more professional? Adobe Photoshop can be a bit intimidating for a beginner, but it doesn’t have to be. In this workshop, Adobe Certified Expert Paul Kelly will show how easy it can be to touch up your photos, integrate text, make a photo collage, add cool effects, and optimize your images for online use. You’ll learn tricks and techniques for creating background images from scratch that can be used on your Facebook and Twitter home pages.  No previous Photoshop experience or graphic design skills necessary.  If you don’t have Photoshop, you can download the 30-day free trial from Adobe’s website right before the class.

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Information About Instructor:

Paul Kelly, of Camp Tech, has been teaching for almost 20 years and has been an Adobe Certified Expert in Photoshop, Illustrator and InDesign for all versions of the Adobe Creative Suite (ie. since 2004). When not training, Paul stays actively involved in layout, design and production, freelancing in a wide range of settings, keeping up to date with the way these programs are being used in the industry today.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

Email Marketing with MailChimp

Email still dominates online marketing for making sales and staying engaged with customers. But success takes more than a monthly newsletter blasted to a list of email addresses.

In this hands-on workshop you’ll learn how to collect custom profile data from subscribers; intelligently segment your email audience; repurpose your blog posts into automated email updates; and create sophisticated “drip” campaigns to educate customers over time. Attendees will walk away knowing how to do all of this, plus create mobile-friendly email templates, through the delightfully easy-to-use MailChimp service. We’ll also cover the new Canadian Anti-Spam Legislation, so you learn how to use email marketing legally and effectively!