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Branding for Arts & Cultural Organizations

Creating compelling brand positioning

Branding positioning is an important part of strategic marketing today and is used successfully by the world’s leading marketers. This workshop uses a proprietary positioning process that leverages your creativity and your understanding of your business or organization to articulate distinctive benefits that will help you discover what differentiates your brand in the marketplace.

This  workshop will help you understand what makes your company or organization’s brand unique and how to position it to your best customers and potential customers.

During the six hours, you will:

  • Identify your best target customers/audience
  • Create a unique value proposition or your organization or business that will resonate with your target customers, unlocking growth
  • Develop marketing tactics that will activate your positioning

This Interactive Workshop is designed for artists and arts organizations, not-for-profits and for profits in the creative sector. You are encouraged to bring multiple members of your team.

REGISTER NOW on Eventbrite

Instructor Spotlight: Shelley Black

Shelley Black_profile

Shelley Black is a marketing and communications consultant, and the head of Shelley M Black + Associates. She creates business growth strategies and marketing solutions for multinational clients. Shelley’s passion is to unlock the creative potential of people and organizations so that they can innovate routinely. Shelley is a hands-on, results-driven expert who works with clients seeking to identify, develop and commercialize opportunities with the highest growth potential for their products, brands and categories. This includes finding better ways to delight existing customers with exceptional customer experience and attract new customers.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

 

Now Accepting Applications for 2015 Resident Teachers

Artscape is now accepting applications from individuals, organizations, and collectives who are interested in becoming Resident Teachers at Artscape Youngplace, a community cultural hub in the West Queen West neighbourhood. Now in our second year of our Resident Teachers program, we are looking to create new relationships with a select group of instructors and facilitators who offer unique experiences that focus on inspiring creation and learning while creating new connections in our community. Artscape is currently accepting proposals for classes taking place during the 2015 calendar year.

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Search the Calendar for “Launchpad”

We’re proudly hosting ten workshops for artists and creative entrepreneurs this month in the Business Skills for Growth series, presented by Artscape. Head over to our Events calendar and search using the term Launchpad to quickly find all of these great opportunities:

Website in a Day

November 8 @ 10:00 am4:00 pm | Learn how to build a website using WordPress – the popular blog and website publishing software.

Anxiety and Entrepreneurship: the Good, the Bad and the Ugly

November 9 @ 10:30 am1:00 pm | If you are ready to overcome entrepreneur anxiety, significantly improve your mental health and achieve success with ease, this workshop is for you.

Self-Confidence for Artists

November 12 @ 7:00 pm10:00 pm | As creatives need to become their own sales and marketing team, spokesperson, customer support and CEO, our confidence affects our ability to chase opportunities, compete, get noticed, and heard, stick through difficult times, and sign the deal – all on our own terms.

Government Relations for the Creative Community

November 17 @ 10:00 am4:00 pm | This workshop will help you develop a strategic outline and an actionable government relations campaign.

Approaching Business, Class #3: Documenting the Process

November 17 @ 6:30 pm8:30 pm | This class is focused on practicing the art of questioning and facilitation, and on designing frameworks for synthesizing and organization.

Creating and Selling Workshops

November 23 @ 10:00 am4:00 pm | In this workshop, you’ll spend the day exploring how to move from idea, through development, to delivery of a workshop that fits into your overall business strategy.

Approaching Business, Class #4: Setting Your Goals

November 24 @ 6:30 pm8:30 pm | This class is focused on developing clear expectations for teams and clients, and on creating effective strategies for collaboration.

Email Marketing with MailChimp

November 25 @ 7:00 pm10:00 pm | Email still dominates online marketing for making sales and staying engaged with customers. But success takes more than a monthly newsletter blasted to a list of email addresses.
Call for Artists: CRIT AT THE HALLWAY GALLERIES

Presented by O’Born Contemporary and Artscape Youngplace

O’Born Contemporary and Artscape Youngplace welcome applications from artists to participate in CRIT AT THE HALLWAY GALLERIES, a two week exhibition featuring a public CRIT event.  Key dates are as follows:

  • Monday, November 3, 5 pm – 9 pm: exhibition installation
  • Wednesday, November 5, 6:30 pm – 9 pm: exhibition reception and public CRIT
  • Saturday, November 16, 3 pm – 8 pm: exhibition de-installation

Disseminating work beyond the walls of the studio is integral to the development of an artist’s practice. Conversation fuels the creative process with a new energy that can only be attained when it is exposed to outside perspectives.

After art school, the venues for these exercises in critique and discussion are few and far between. Those four-hour academic critiques we once struggled to focus through vanish, isolating us with our toils. And, for those who never had the privilege of an organized peer assessment, access to critical communities are even sparser.

With CRIT AT THE HALLWAY GALLERIES, O’Born Contemporary has partnered with Artscape Youngplace to offer wall space to local artists for an opportunity to both rediscover the importance of peer evaluation and connect to the current creative community in the city.  Participants will have the chance to present work for two weeks in the Hallway Galleries, and participate in a group event and receive feedback from many perspectives.

For this CRIT AT THE HALLWAY GALLERIES, O’Born Contemporary and Artscape Youngplace will invite guest participants including artists, gallerists, curators, and writers to contribute to the conversation and enrich the experience for all.

RSVP is required for participation. The first eight artists to confirm participation will be assigned exhibition space, and will receive 15 minutes of presentation and discussion for at least one work during the public CRIT. Any RSVPs received after the first eight will be offered a spot in a future CRIT AT THE HALLWAY GALLERIES. Whether presenting work or not, all artists are welcome to observe and contribute to the dialogue.

Artists will be responsible for:

  • The preparation of their works for installation and transport to Artscape Youngplace.
  • Installation of their works on Monday, November 3 between 5 pm and 9 pm.  Artists are allowed the option to self-install works at no charge following the Hallway Galleries’ installation guidelines. Artscape can also organize professional installation with secure installation hardware at an additional charge.
  • Participation at the CRIT and Opening Reception, Wednesday, November 5, 6:30 pm and 9 pm.
  • Removal of their works and hardware on Saturday, November 16, between 3 pm and 8 pm.
  • Providing art work details for standardized exhibition signage by Monday, November 3 at 9 pm.

Participation is free for Flex Studios members. For more information about the Flex Studios program and how to become a member, please visit http://artscapeyoungplace.ca/flex-studios/

To participate, please RSVP to natasha@torontoartscape.on.ca

About the Hallway Galleries
The Hallway Galleries is an impressive public exhibition space located at Artscape Youngplace (180 Shaw Street) in West Queen West, one of Toronto’s most creative neighbourhoods and a major centre for contemporary art in Canada. The building is open to the public daily and frequented by artists, cultural workers and the community. Spanning 9,350 sq.ft. of spectacular corridor space on three floors, the Hallway Galleries are ideal for a wide variety of art forms and curatorial projects. Hallways are 125’ in length with 14’ ceilings throughout and are equipped for visual art installation in a variety of media.

  • First Floor: Four permanent vitrines (94 sq.ft. total) with depths ranging from 8”-18” and featuring internal lighting, security locks, cork-covered plywood mounting surfaces, and access to power. There is limited access to additional wall/floor space throughout the first floor and mezzanine.
  • Third Floor: ~1,120 sq.ft. of reinforced gallery wall surface in 17 distinct areas, 8’ in height and ranging in length. Each area has adjustable full-spectrum lighting, access to power and is suitable for security installation hardware. Access to limited movable vitrines.
  • Second Floor: ~1,080 sq.ft. of reinforced gallery wall surface in 16 distinct areas, 8’ in height and ranging in length. Each area has adjustable full-spectrum lighting, access to power and is suitable for security installation hardware. Access to limited movable vitrines.

Additional floorplans and specifications can be downloaded here: http://artscapeyoungplace.ca/wp-content/uploads/2014/05/AYP_HallwayGalleries_Package.pdf

About O’Born Contemporary

O’Born Contemporary is a commercial gallery dedicated to the exhibition and dissemination of recent works by living artists. We aim to present an exhibition program that is diverse in medium and aesthetic but consistently rich with critical merit. Our exhibitions and the works that comprise them are both intellectually engaging and alluring commercially, making them well-suited to a myriad of diverse collections.

As gallerists and agents, we pride ourselves on our practice of fostering active relationships with our represented artists, thereby ensuring an authentic and sensitive understanding of the works we exhibit. By extension, we endeavour to maintain a contributing relationship with our local and international communities. This is achieved in part by hosting auxiliary programs including critiques, panel discussions, lectures and performances as well as participating in international events such as fairs and festivals. Engaging regularly in art happenings, we are well positioned to adapt to the fluidity of the art market without compromising the stability of vision upon which our nuanced approach to art is poised.

For more information, visit oborncontemporary.com

Co-Operatives for Art & Culture – REGISTRATION CLOSED

Find out if the co-op model is right for your business

Co-operatives are businesses or organizations jointly owned and democratically controlled by one or more groups of stakeholders. Co-ops can be formed by workers, consumers or even by groups of businesses, organizations or independent entrepreneurs. Co-ops can be for profit, non-profit or registered charities. Co-operatives are particularly well-suited for many creative and cultural purposes, because they are people-centred and anchor the operation in the community.

In Ontario, co-ops have been formed to operate galleries and dance schools, provide affordable access to equipment for independent film-makers and to save and operate a local community theatre. In some cases, the co-operative model is ideal for revitalizing and/or re-purposing a traditional business or organization that is facing difficulties.

This introductory workshop will provide an overview of how co-operatives are formed, how they operate, and help you determine whether a co-operative approach would be suited to address your needs. REGISTER NOW on the Ontario Co-Ops website via the link in the info box below.

Instructor Spotlight: Peter Cameron

Peter Cameron_profile

Peter Cameron is the Co-operative Development Manager with the Ontario Co-operative Association. He is responsible for supporting existing co-ops and starting new co-ops by responding to inquiries, co-ordinating technical assistance programs and identifying funding opportunities to expand co-operative development. He works with various government ministries to promote the co-operative business model. Co-ops have always been his passion and he has extensive experience starting and working in co-op businesses. He is a graduate of the Co-operative Management Certificate Program, Schulich School of Business, York University.

Related: “Shared Ownership: Co-op Enterprise and Social Entrepreneurship,” a joint initiative of Enterprise Toronto, The Centre for Social Innovation and ON Co-op, presents another three-evening workshop series exploring: 1) how social innovators are using values-driven co-operatives to provide services, create jobs and promote sustainability, 2) what resources and support systems are available for co-op enterprise start-ups and conversions.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. To find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series, click the link above.

Business Skills for Growth is Back!

Artscape is proud to announce the Fall/Winter edition of Business Skills for Growth, its popular workshop series for independent artists and creative entrepreneurs, presented by experts across a range of business disciplines. The latest batch of Business Skills for Growth workshops include over 50 opportunities for people working on building their creative businesses, all taking place at Artscape Youngplace between October 2014 and March 2015. Take one or take them all!

The Fall/Winter series kicks off on October 20 with workshop “Co-operatives for Arts & Culture,” a two-hour primer in the co-op business model. Anyone wanting to know more about how to set up a co-op, or how co-ops work, will want to check this out. It’s being presented by Peter Cameron, a true expert in the subject, and Co-operative Development Manager with the Ontario Co-operative Association. Only $35, it’s a perfect way to figure out if the co-op model is right for your venture.

Also in October, we’ve got “Branding for Arts & Cultural Organizations,” presented by Shelley Black on the 26th. Don’t miss this workshop if your objective is to present your business in the best possible light. Shelley Black, an expert consultant, will give you all the tools you need to make your brand presence sing in a 5.5 hour in-depth workshop. Independent artists as well as arts organizations are welcome to this wide-ranging discussion.

Get the support you need to create, build and accelerate your business ideas. Stay tuned for more posts about the Business Skills for Growth offerings and visit artscapelaunchpad.ca to see more of what’s coming up.

Creative Business Design Workshop
Photo by Jo-Anne McArthur of Garrison McArthur Photographers

Artscape Launchpad presents: The Creative Business Design Workshop, Saturday, July 5, 9:30 am – 5:30 pm at Artscape Youngplace.

  • Got an idea for a business fuelled by your creative practice?
  • Interested in commercializing a creative project?
  • Want to stabilize or grow an existing creative business?

This workshop will help you figure out the next step in getting your creative business ideas off the ground. No sterile business lectures, no suits, no 50-page business plans — just a bunch of creative people ready to take creative entrepreneurship seriously.

Who is this workshop for?
The Creative Business Design Workshop was built specifically for the creative community. If you are a designer, filmmaker, performing artist, content producer, craftsperson, writer, musician, artist, or someone interested in creating a business fuelled by these practices, this workshop is for you.

Do you have an idea for a small business or income-generating project?
This workshop will help you to:

  • Figure out how to earn money through creative endeavours
  • Judge the potential of your idea to become a sustainable business
  • Understand how to iterate your way to a full-fledged business by learning as you go
  • Connect with other creative entrepreneurs and build a supportive community that takes your goals seriously

Do you have an existing creative business or income generating project?
This workshop will help you to:

  • Reduce your mental clutter by learning how to identify and prioritize income-generating actions and goals
  • Gain perspective about your current position and future directions through input from your peers
  • Discover new directions, efficiencies, and strategies for growth
  • Connect with other creative entrepreneurs and build a supportive community that takes your goals seriously

allison2

About the instructor: Allison Hillier has more than two decades’ experience in small business planning, development, marketing, managing and ownership across diverse fields such as arts, import-retail, gastronomy, and language and travel services. She currently works as a learning and development consultant and freelance instructional designer helping organizations build great training.

The Creative Business Design Workshop is part of Artscape Launchpad’s pilot programming. Artscape Launchpad will be a new creative and cultural sector entrepreneurship centre connecting the creative community with the tools, knowledge and space to establish and grow small businesses and commercial projects. Current workshops and programs are a part of the lead up to Artscape Launchpad’s anticipated opening date in 2017.

The Creative Business Design Workshop
Saturday, July 5, 9:30 am to 5:30 pm
Artscape Youngplace, 180 Shaw Street, Room 106
$100 for General Registration / $75 for Members of an Arts Service, Trade or Professional Organization, and Artscape Tenants, Owners & Members

Registration:  Register online using the form below by selecting “Register”. Participants will be registered to attend the workshop once the registration form and payment are successfully completed.  If you would like to pay by cash or cheque, you can do so in person at Artscape Youngplace. We recommend making an appointment to register and pay by contacting ginger@torontoartscape.on.ca 

Step by Step Instructions: How to Sign up for a Workshop (pdf)

Important Payment Note: Completing your payment over PayPal doesn’t mean you’re registered – there’s one more step! You must ‘right click’ and navigate back to the summary page – you will then see the money in your wallet – click ‘continue’ and you’re registered!   Email ginger@torontoartscape.on.ca if you are having difficulties.

Can’t make it? Sign up for more information about Artscape Launchpad workshops and programs.


 

Interested in more Artscape Launchpad offerings? Check out the full list of upcoming workshops here: http://artscapeyoungplace.ca/artscape-launchpad-spring-workshops/ 

 

Business Tips for Creators: Music Industry – Diversifying Your Revenue Streams

*This event features a catered networking mixer, courtesy of Canadian Independent Music Association and Musicians’ Rights Organization Canada (included with registration)

Being an independent music company or artist today means much more than just good marketing, touring and selling CDs and merch. To survive in the current market, indies must learn to successfully branch out into new revenue streams. The gaming industry and music placement in TV and Film have become a new and diverse means of revenue for artists. This session will provide a new perspective on how to make your music work for you.

Space is limited, register today at: http://artscapemusicians.eventbrite.ca

This workshop is being held in partnership with Artscape Launchpad, WorkInCulture, the Canadian Independent Music Association, Music Ontario and Musicians’ Rights Organization Canada with support from the Ontario Trillium Foundation.

Artscape_Small     Web      trillium     mroc        cima      music ontario

This workshop is being held in partnership with Artscape Launchpad, WorkInCulture, the Canadian Independent Music Association, Music Ontario and Musicians’ Rights Organization Canada with support from the Ontario Trillium Foundation.

This workshop is being held in partnership with Artscape Launchpad as a part of the Business Skills for Growth Series. Artscape Launchpad will be a new creative and cultural sector entrepreneurship centre connecting the creative community with the tools, knowledge and space to establish and grow small businesses and commercial projects.

Sign up to receive updates on other Launchpad Workshops and Programs: http://eepurl.com/QlPOH

Interested in more Artscape Launchpad offerings? Check out the full list of upcoming workshops here:

http://torontoartscape.org/our-programs/launchpad-training-initiative 

Business Skills for Growth: It’s All About People – The Secret to Managing Teams

*This session features a catered networking mixer, courtesy of Canadian Independent Music Association, Musicians’ Rights Organization Canada and Music Ontario

Effective staffing is one of the most essential components in making an organization work. From strategy through to the day-to-day, we rely on our people to support the important mission-driven work in the arts and culture sector. This workshop demonstrates how to implement ‘people’ practices in your organization’s strategy, hire for fit and keep people engaged and motivated.

Space is limited, register today at: http://artscapehr.eventbrite.ca

Artscape_Small         Web      trillium    mroc       cima     music ontario

This workshop is being held in partnership with Artscape Launchpad and WorkInCulture, with support from the Ontario Trillium Foundation.

This workshop is being held in partnership with Artscape Launchpad as a part of the Business Skills for Growth Series.

Artscape Launchpad will be a new creative and cultural sector entrepreneurship centre connecting the creative community with the tools, knowledge and space to establish and grow small businesses and commercial projects.

Sign up to receive updates on other Launchpad Workshops and Programs: http://eepurl.com/QlPOH

Interested in more Artscape Launchpad offerings? Check out the full list of upcoming workshops here:

http://torontoartscape.org/our-programs/launchpad-training-initiative