Archives

Branding for Arts & Cultural Organizations

Creating compelling brand positioning

Branding positioning is an important part of strategic marketing today and is used successfully by the world’s leading marketers. This workshop uses a proprietary positioning process that leverages your creativity and your understanding of your business or organization to articulate distinctive benefits that will help you discover what differentiates your brand in the marketplace.

This  workshop will help you understand what makes your company or organization’s brand unique and how to position it to your best customers and potential customers.

During the six hours, you will:

  • Identify your best target customers/audience
  • Create a unique value proposition or your organization or business that will resonate with your target customers, unlocking growth
  • Develop marketing tactics that will activate your positioning

This Interactive Workshop is designed for artists and arts organizations, not-for-profits and for profits in the creative sector. You are encouraged to bring multiple members of your team.

REGISTER NOW on Eventbrite

Instructor Spotlight: Shelley Black

Shelley Black_profile

Shelley Black is a marketing and communications consultant, and the head of Shelley M Black + Associates. She creates business growth strategies and marketing solutions for multinational clients. Shelley’s passion is to unlock the creative potential of people and organizations so that they can innovate routinely. Shelley is a hands-on, results-driven expert who works with clients seeking to identify, develop and commercialize opportunities with the highest growth potential for their products, brands and categories. This includes finding better ways to delight existing customers with exceptional customer experience and attract new customers.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.

 

Now Accepting Applications for 2015 Resident Teachers

Artscape is now accepting applications from individuals, organizations, and collectives who are interested in becoming Resident Teachers at Artscape Youngplace, a community cultural hub in the West Queen West neighbourhood. Now in our second year of our Resident Teachers program, we are looking to create new relationships with a select group of instructors and facilitators who offer unique experiences that focus on inspiring creation and learning while creating new connections in our community. Artscape is currently accepting proposals for classes taking place during the 2015 calendar year.

Continue reading

Call for Artists: CRIT AT THE HALLWAY GALLERIES

Presented by O’Born Contemporary and Artscape Youngplace

O’Born Contemporary and Artscape Youngplace welcome applications from artists to participate in CRIT AT THE HALLWAY GALLERIES, a two week exhibition featuring a public CRIT event.  Key dates are as follows:

  • Monday, November 3, 5 pm – 9 pm: exhibition installation
  • Wednesday, November 5, 6:30 pm – 9 pm: exhibition reception and public CRIT
  • Saturday, November 16, 3 pm – 8 pm: exhibition de-installation

Disseminating work beyond the walls of the studio is integral to the development of an artist’s practice. Conversation fuels the creative process with a new energy that can only be attained when it is exposed to outside perspectives.

After art school, the venues for these exercises in critique and discussion are few and far between. Those four-hour academic critiques we once struggled to focus through vanish, isolating us with our toils. And, for those who never had the privilege of an organized peer assessment, access to critical communities are even sparser.

With CRIT AT THE HALLWAY GALLERIES, O’Born Contemporary has partnered with Artscape Youngplace to offer wall space to local artists for an opportunity to both rediscover the importance of peer evaluation and connect to the current creative community in the city.  Participants will have the chance to present work for two weeks in the Hallway Galleries, and participate in a group event and receive feedback from many perspectives.

For this CRIT AT THE HALLWAY GALLERIES, O’Born Contemporary and Artscape Youngplace will invite guest participants including artists, gallerists, curators, and writers to contribute to the conversation and enrich the experience for all.

RSVP is required for participation. The first eight artists to confirm participation will be assigned exhibition space, and will receive 15 minutes of presentation and discussion for at least one work during the public CRIT. Any RSVPs received after the first eight will be offered a spot in a future CRIT AT THE HALLWAY GALLERIES. Whether presenting work or not, all artists are welcome to observe and contribute to the dialogue.

Artists will be responsible for:

  • The preparation of their works for installation and transport to Artscape Youngplace.
  • Installation of their works on Monday, November 3 between 5 pm and 9 pm.  Artists are allowed the option to self-install works at no charge following the Hallway Galleries’ installation guidelines. Artscape can also organize professional installation with secure installation hardware at an additional charge.
  • Participation at the CRIT and Opening Reception, Wednesday, November 5, 6:30 pm and 9 pm.
  • Removal of their works and hardware on Saturday, November 16, between 3 pm and 8 pm.
  • Providing art work details for standardized exhibition signage by Monday, November 3 at 9 pm.

Participation is free for Flex Studios members. For more information about the Flex Studios program and how to become a member, please visit http://artscapeyoungplace.ca/flex-studios/

To participate, please RSVP to natasha@torontoartscape.on.ca

About the Hallway Galleries
The Hallway Galleries is an impressive public exhibition space located at Artscape Youngplace (180 Shaw Street) in West Queen West, one of Toronto’s most creative neighbourhoods and a major centre for contemporary art in Canada. The building is open to the public daily and frequented by artists, cultural workers and the community. Spanning 9,350 sq.ft. of spectacular corridor space on three floors, the Hallway Galleries are ideal for a wide variety of art forms and curatorial projects. Hallways are 125’ in length with 14’ ceilings throughout and are equipped for visual art installation in a variety of media.

  • First Floor: Four permanent vitrines (94 sq.ft. total) with depths ranging from 8”-18” and featuring internal lighting, security locks, cork-covered plywood mounting surfaces, and access to power. There is limited access to additional wall/floor space throughout the first floor and mezzanine.
  • Third Floor: ~1,120 sq.ft. of reinforced gallery wall surface in 17 distinct areas, 8’ in height and ranging in length. Each area has adjustable full-spectrum lighting, access to power and is suitable for security installation hardware. Access to limited movable vitrines.
  • Second Floor: ~1,080 sq.ft. of reinforced gallery wall surface in 16 distinct areas, 8’ in height and ranging in length. Each area has adjustable full-spectrum lighting, access to power and is suitable for security installation hardware. Access to limited movable vitrines.

Additional floorplans and specifications can be downloaded here: http://artscapeyoungplace.ca/wp-content/uploads/2014/05/AYP_HallwayGalleries_Package.pdf

About O’Born Contemporary

O’Born Contemporary is a commercial gallery dedicated to the exhibition and dissemination of recent works by living artists. We aim to present an exhibition program that is diverse in medium and aesthetic but consistently rich with critical merit. Our exhibitions and the works that comprise them are both intellectually engaging and alluring commercially, making them well-suited to a myriad of diverse collections.

As gallerists and agents, we pride ourselves on our practice of fostering active relationships with our represented artists, thereby ensuring an authentic and sensitive understanding of the works we exhibit. By extension, we endeavour to maintain a contributing relationship with our local and international communities. This is achieved in part by hosting auxiliary programs including critiques, panel discussions, lectures and performances as well as participating in international events such as fairs and festivals. Engaging regularly in art happenings, we are well positioned to adapt to the fluidity of the art market without compromising the stability of vision upon which our nuanced approach to art is poised.

For more information, visit oborncontemporary.com

Call for Artists and Artisans: Partridge and Pear Holiday Arts Market at Artscape Youngplace

Artscape Youngplace is currently accepting submissions from artists and artisans who wish to participate in the new Partridge and Pear Holiday Arts Market at Artscape Youngplace on Saturday November 29, from 10 am – 5 pm.

The market will feature over three dozen local artists and artisans, a gift-wrapping station, and refreshments at our Holiday Bar.

Artists and artisans will be provided a table and chair, for which they need to supply their own coverings and/or display equipment. We encourage artists to feature wares for holiday gift-buying.

In the week leading up to the Arts Market, we will be promoting the Partridge and Pear Holiday Online Arts Market as a sale preview from November 20 – November 27. A select number of items will be featured in the Online Arts Market (maximum of one item per vendor; items can be available in multiples.)

The deadline for submissions is Friday, October 31, 2014.

Artists can submit their application through an online form which will ask for:

  • An artist biography or CV
  • Basic information about the nature of the works you would like to sell
  • 3-10 high-resolution images that are representative of the work you would like to sell
  • Your table preferences
  • If you would like to submit one item (available in multiples) to our Online Arts Market, please include a description, price, and image for this item.

The form takes approximately 15 minutes to complete.

CLICK HERE to fill out the Online Application Form.

Applications will be reviewed by a jury comprised of the Artscape Youngplace Resident Curator and professional artists. Artisans will be selected according to the following criteria:

  • Excellence in technique, composition and craftsmanship
  • Originality and inventiveness
  • Diversity in wares

Participation Fees

Should your submission be selected, you will be asked to pay all applicable exhibitor fees at the time of acceptance. Participants will have the option of paying by cash, cheque, credit card or PayPal.

  • $40.00 per 6’ foot table, $30.00 for a 5’ table, and $25.00 per 4’ foot table.  This can be supplemented with access to a 8’ x 4 ‘  wall surface behind the table for the display of wares for an additional $25.00.
  • A 10% discount will be applied to all Artscape tenants, owners and members.
  • A $25.00 withdrawal fee will be charged if Artscape Youngplace is notified in writing at least 14 days prior to the market. After these withdrawal deadlines, no refunds will be provided.
  • Online Arts Market sales and logistics: Artscape will process all sales and manage distribution of sold items by December 6.  Artscape will retain a commission of 10% of sales for this additional service to cover administration expenses. Any items sold through the online market must be provided to Artscape on the date of the in-person Market (November 29) for distribution the following week. Artscape will remit sales minus commission to artists by December 17 via cheque.

QUESTIONS
If artists have any questions or require assistance with the submission process, please contact Natasha Mytnowych, Managing Director, Artscape Youngplace at natasha@torontoartscape.on.ca

Illustration by Miriam Grenville

 

 

Business Skills for Growth is Back!

Artscape is proud to announce the Fall/Winter edition of Business Skills for Growth, its popular workshop series for independent artists and creative entrepreneurs, presented by experts across a range of business disciplines. The latest batch of Business Skills for Growth workshops include over 50 opportunities for people working on building their creative businesses, all taking place at Artscape Youngplace between October 2014 and March 2015. Take one or take them all!

The Fall/Winter series kicks off on October 20 with workshop “Co-operatives for Arts & Culture,” a two-hour primer in the co-op business model. Anyone wanting to know more about how to set up a co-op, or how co-ops work, will want to check this out. It’s being presented by Peter Cameron, a true expert in the subject, and Co-operative Development Manager with the Ontario Co-operative Association. Only $35, it’s a perfect way to figure out if the co-op model is right for your venture.

Also in October, we’ve got “Branding for Arts & Cultural Organizations,” presented by Shelley Black on the 26th. Don’t miss this workshop if your objective is to present your business in the best possible light. Shelley Black, an expert consultant, will give you all the tools you need to make your brand presence sing in a 5.5 hour in-depth workshop. Independent artists as well as arts organizations are welcome to this wide-ranging discussion.

Get the support you need to create, build and accelerate your business ideas. Stay tuned for more posts about the Business Skills for Growth offerings and visit artscapelaunchpad.ca to see more of what’s coming up.

Artscape Youngplace Community Celebration: 100 Years of Creativity

The historic Shaw Street School is 100 years old and Artscape Youngplace is throwing a community birthday party on Sunday, September 7 to mark the occasion! Join us for 100 Years of Creativity, presented by Catherine Gordon RE/MAX Hallmark Realty Ltd, as we pay tribute to the history of this reborn building and look forward to another century of artistic growth and inspiration at Artscape Youngplace with an afternoon of drop-in art activities, cupcake decorating, guided tours, tasty treats and more.

All proceeds from the event will go towards supporting future community initiatives and events at Artscape Youngplace. Admission is free; activities and food are ticketed ($2 for one, $10 for six, $20 for twenty).

From 1:00 to 4:00 pm, the event will feature an array of hands on art workshops, including:

  • Graven Feather’s Art on the Dot: design and contribute your own piece to an interactive outdoor art installation
  • Try your hand at silk screening with expert designer Kingi Carpenter of Peach Berserk: use the materials provided or bring along a wearable to create the ultimate custom fashion statement
  • Pick up a paint brush and get creative with our Freestyle Paint Party with Paintlounge & Above Ground Art Supplies
  • Make an apple or chalkboard mosaic with Mosaicworks just in time for back to school season
  • Experiment with paper sculpture and contribute to the new Givins-Shaw School garden fence with Paperhouse Studio
  • Artsy manicures are all the rage: don’t miss this chance to get a fantastic set of artful nails from our friends from Pinky’s Nail Art and Wow Wow Nails
  • Transform your face into a masterpiece with face painting by visual artists Ginette Lapalme and Alicia Nauta, two local artistswho will be creating new artistic projects for Artscape Youngplace this fall
  • Compete for neighbourhood-wide fame and glory in our Cupcake Decorating Contest: bring your best cupcake in the theme “100 Years of Creativity” or decorate one on site with experts from Le Dolci Bakery. For entry details, email AYP@torontoartscape.on.ca

For the fuzzier members of your family, Unleashed in the City + Follow the Leader are hosting a Back to School Pet Party featuring a D.I.Y. bandana-making station, dog training activities and a photobooth to capture the moment. Don’t have a pup? Tenacity the Bulldog, the Givins/Shaw Mascot, will be happy to pose for a photo.

After flexing your creative muscles, enjoy an array of tasty treats including delicious street food from Localista, gourmet popsicles from Philip’s Ice Pops, a Creative Lemonade Stand by Youngplace Coffee Pub and Metro, or stop by the Lucky Penny General Store for snacks and ice cream.

Wander through the hallways of the old school and be invited into Open Studios hosted by the artists and organizations of Artscape Youngplace. Be sure to check out Viewpoints, a visual art exhibition that spans three floors and features twelve artists of distinction from the upcomingQueen West Art Crawl. Guided tours of the building depart at 1:30 pm, 2:30 pm and 3:30 pm.

Community Sponsor: Catherine Gordon RE/MAX Hallmark Realty Ltd.

Catherine Gordon dot com

Event Partners: Above Ground Art Supplies, Stacey Boag, Central Canada Bulldog Club, Follow the Leader, Graven Feather, Home Depot, Sara Howie, Ginette Lapalme, Le Dolci Bakery, Localista, Lucky Penny General Store, Metro, Mosaicworks, Alicia Nauta, Pacha Balloon Creations, Paintlounge, Paperhouse Studio, Peach Berserk, Pinky’s Nail Art, Philip’s Ice Pops, Unleashed in the City, Wow Wow Nails, Aaron Youngand Youngplace Coffee Pub.

Artscape Youngplace Community Celebration: 100 Years of Creativity

The historic Shaw Street School is 100 years old and Artscape Youngplace is throwing a community birthday party on Sunday, September 7 to mark the occasion! Join us for 100 Years of Creativity, presented by Catherine Gordon RE/MAX Hallmark Realty Ltd, as we pay tribute to the history of this reborn building and look forward to another century of artistic growth and inspiration at Artscape Youngplace with an afternoon of drop-in art activities, cupcake decorating, guided tours, tasty treats and more.

Continue reading

PROMO: an exhibition exploring local graphic design and poster art for the stage.

The SummerWorks Performance Festival and Artscape Youngplace present an exhibition exploring local graphic design and poster art for the stage.

These graphic designers tackle the challenge of condensing a complex live experience into iconic and informational imagery for a variety of print and online media. Reflecting a range of digital techniques and the incorporation of photography and mixed media, this selection of visual materials celebrates the various approaches to the collaboration of visual and performance-based artists.

Each graphic designer has employed compelling methods to communicate the evanescent experience of a live art work, actively crafting the essence of another artist’s aesthetic in a realm beyond the stage. Each printed work is created with the intention of inviting and intriguing a potential audience for a performance, yet each leaves an indelible visual impression, through the powerful distillation and artful composition of the materials themselves.

Join us in celebrating the fruits and facets of the creative practice of promotional design.

Curated by Natasha Mytnowych and Michael Rubenfeld

Featuring the work of Doublenaut, Roxanne Ignatius, Jonathan Kitchen (Light Up The Sky), Tad Michalak, Monnet Design, Kilby Smith-McGregor, and Soulpepper Theatre Company designs curated by Jacob Whibley

Selling Your Portfolio, Managing Your Projects

We just added two more workshops to the Business Skills for Growth calendar! Both presented by Work In Culture, the first is for creatives who want to get their portfolios in front of the right people. The next is for project managers honing their “on time, on brief, on budget” mantra. Visit Events and search for “launchpad” to see everything in this series.