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Selling Creativity to Corporations

February 11, 2015 @ 7:00 pm to 10:00 pm


Presented by Randy Sabourin, Co-President, e-roleplay | There are three basic approaches to generating corporate revenue from creative talents. First, approach the corporation with your hand out. Second, exchange your artistic profession for a job in a corporation and adapt. Third, present your creativity to corporations in a way that maintains your art generates revenue and solves problems. This workshop focuses on how corporations function and breaks down the process of creating your Value Proposition, Value Statement and understanding how a sales process really works.

Most artists approach selling their work from their own perspective, however, corporations purchase value from their perspective, the divide is the opportunity. This workshop will also offer insight on how corporations make buying decisions and how artists can take advantage of that process.


  • Understanding how a corporation works
  • Creating your Value Proposition & Value Statement
  • The Selling Process
  • People buy from People – the Value of Relationships & Politics


Information About Instructor:

Mary J. Daniel is a media artist, educator and consultant, with an MFA in film and video and a talent for demystifying technology through creative analogy. A veteran producer, director, writer, shooter and editor of everything from award-winning no-budget videos, through documentaries, to feature films, she has an unusually comprehensive understanding of different video production practices. She has taught at Purdue, Emily Carr University of Art + Design and Sheridan, and is currently facilitating a film mentorship program for women.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.


February 11, 2015
7:00 pm to 10:00 pm
Event Tags:


Studio 106
180 Shaw St
Toronto, ON Canada


Randy Sabourin, Co-President of e-roleplay Inc.