Presented by Randy Sabourin, Co-President, e-roleplay | There are three basic approaches to generating corporate revenue from creative talents. First, approach the corporation with your hand out. Second, exchange your artistic profession for a job in a corporation and adapt. Third, present your creativity to corporations in a way that maintains your art generates revenue and solves problems. This workshop focuses on how corporations function and breaks down the process of creating your Value Proposition, Value Statement and understanding how a sales process really works.
Most artists approach selling their work from their own perspective, however, corporations purchase value from their perspective, the divide is the opportunity. This workshop will also offer insight on how corporations make buying decisions and how artists can take advantage of that process.
This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.