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Kissing the Templates Goodbye

January 8, 2015 @ 7:00 pm to 9:00 pm


Kissing the Templates Goodbye

Presented by Mary Daniel

Can you envision using video in your marketing or programming, but not sure what it would take to make something that stands out from the crowd?

Have you made a video, or had one made for you, that is disappointing but you can’t say why?

Not sure what kind of a budget you’d be looking at to get the kind of quality you want?

Finding online tutorials  too simplistic or too techno-centric to be of much help?

This workshop introduces creative entrepreneurs and cultural workers to elemental principles and practical processes of cinematic expression, so  they can start to apply their own original thinking to  creating videos better suited to the tone and tenor of their endeavors than run-of-the-mill industrial, or template-driven work allows. Outlines how professional videos are put together; discusses aesthetic and cost implications of different approaches;  takes a close look at what makes some tick, others not.


Information About Instructor:

Mary J. Daniel is a media artist, educator and consultant, with an MFA in film and video and a talent for demystifying technology through creative analogy. A veteran producer, director, writer, shooter and editor of everything from award-winning no-budget videos, through documentaries, to feature films, she has an unusually comprehensive understanding of different video production practices. She has taught at Purdue, Emily Carr University of Art + Design and Sheridan, and is currently facilitating a film mentorship program for women.

This workshop is part of the Business Skills for Growth workshop series, an Artscape Launchpad initiative, which offers opportunities to develop creative entrepreneurship and business skills for the creative and cultural sector. Find out more about Artscape Launchpad and other workshops in the Business Skills for Growth series on the Artscape website.


Studio 106
180 Shaw St
Toronto, ON Canada


Mary J. Daniel